Founding Commercial Lead

About This Role

You’ll own commercial growth for a managed service that’s redefining strategic advisory. We’re not selling consulting projects. We’re selling continuous partnership - a brain for your company.

This is a founding team role. You’re not executing someone else’s sales playbook. You’re writing it.

What You’ll Do

Build the Revenue Engine:

• Own the full sales cycle from lead to close
• Develop and refine our sales methodology
• Create positioning and messaging that resonates with CEOs
• Build pipeline through outbound, partnerships, and referrals

Sell the Vision:

• Articulate why “Brain” is different from traditional consulting
• Navigate complex B2B sales with multiple stakeholders
• Handle objections about AI, pricing model, and continuous engagement
• Close deals with €10-100M revenue companies

Shape the Market:

• Gather market feedback and inform product direction
• Identify ideal customer profiles and refine targeting
• Build case studies and proof points
• Develop partnership channels and ecosystem relationships

Why This Role Matters

We have a genuinely differentiated offering, but differentiation doesn’t sell itself. You’re the bridge between our vision and the market. You translate “compounding intelligence layer” into “this is why your leadership team needs this.”

Without you, we’re a great product looking for customers. With you, we’re a category-defining business.

The Commercial Challenge

• New Category: How do you sell something that doesn’t fit existing mental models?
• Subscription Mindset: How do you shift buyers from project thinking to partnership thinking?
• Value Articulation: How do you quantify the value of “strategic clarity” and “compounding intelligence”?
• Trust Building: How do you build trust fast enough to close deals in reasonable timeframes?

Who You Are

You’re a commercial athlete who loves the challenge of selling something new. You’re comfortable with ambiguity and energized by building from scratch. You understand that great products need great storytelling.

You’re not looking for a traditional sales role with a proven playbook. You want to help build a new category.

Compensation

Base salary €60-85K + significant equity participation + performance-based bonuses. This is a founding team role - you’re building equity value, not just earning commission.

Location & Work Arrangement

Hybrid based in Tampere or Helsinki with flexibility for remote work. Client meetings and travel within Nordics expected. Remote candidates in Nordic countries considered for exceptional fit.

This is an international role but Finnish or Swedish language skills are essential for the Nordic market.

Ready to Build Commercial?

If you’re excited about selling a genuinely differentiated offering and want to help define a new category in strategic advisory, let’s talk.